Google rankings can dramatically impact your amount of blog or website traffic.
This article will review how you can improve your Google rankings.
Obtaining the top position on Google is a highly coveted achievement. According to studies, that top position gets 30-40% of the clicks from searches for a particular key word (the term being searched).
Blogging is one of the best ways to attain that top position, and businesses should strategically incorporate a blog into their website because that can increase their rankings on Google.
Blogs offer content that the search engines love because that content is updated more often than the content on static websites.
The content on a typical static website is often not changed and that is what the term "static" refers to. If the company adds a blog to their site and posts daily or at least once every week, the amount of content potentially picked up by the search engines increases dramatically in time. That content, if properly optimized, then gets indexed by search engines. That means that the business increases its chances of being found by the search engines because there is more content pointing back to their website. By "properly optimized", I'm referring to the importance of keyword-rich content. It is crucial that keywords are chosen carefully. Keywords should not be too competitive, yet they should have a significant amount of monthly searches.
Consistency in blogging new posts is important, but so is the actual value of the content. The more valuable the content, the greater the chance that others will post a blog on their website about your content. That post should reference your content by containing your link. These links are called incoming links, and Google loves them, especially if they come from relevant blogs. It's even better when huge, high-authority, high-traffic sites link to your blog.
So, increasing the number of pages that are indexed and getting links from relevant and high-authority sites, will move your site up in Google rankings.
Be cautious that building too many links from sites that don't have relevant content can actually hurt your Google rankings.
The bottom line is that adding a blog to your existing site is a smart strategy to increase your rankings on Google.
The Empower Network can help increase your rankings on Google.
At the Empower Network, we feel that blogging is a powerful tool for increasing Google rankings. We also feel that blogging can be considered a form of "permanent advertising". Blogging gets you traffic as long as your content is indexed on the search engines. That content will be out there for a long time, and people can then click the links to be directed to your site.
The Empower Network offers bloggers a high-authority, high-traffic network of blogs to leverage their efforts in achieving high Google rankings.
So far, many bloggers have had success in seeing their content rank quickly on Google. If you don't have a website, you can drive traffic to your Empower Network blog by posting valuable, optimized content, and these pages are actually getting indexed quickly and getting high Google rankings.
People with existing blogs are linking those blogs to their Empower Network blog to improve their Google rankings. Many of our bloggers using this strategy say that their rankings have improved greatly in the 4 months since the inception of the Empower Network.
So, it appears that whether you have an existing blog or not, you can leverage the Empower Network system of blogs to increase your Google rankings.